Collier.Simon // Integrated Creative Director

April 12 – Present, Hollywood CA

Highlights

NFL Online Media DR Campaign
For NFL’s GamePass, GameRewind and Fantasy Football digital subscription products we created an optimized DR online & mobile campaign encompassing dynamic online media, email, landing pages and social. The campaigns surpassed all projected revenue goals.

TurboTax In-product & YouTube Cause Marketing Integration
For TurboTax we helped raise over $1.1 million for the military family charity Operation Homefront by developing and implementing a social-based cause marketing campaign platform spanning in-product, desktop and mobile web.

QuickBooks UGC-driven Love Our Local Business Social Platform
For Intuit QuickBooks we helped award over $300,000 in grants to small business owners by developing and implementing a social-based UGC contest platform spanning Facebook and YouTube, generating millions of impressions, far exceeding all client KPIs.

CleanPower Finance Solar Vendor Marketplace
For CleanPower Finance we developed the first ever marketplace enabling solar fleet managers to post maintenance jobs for solar maintenance vendors to bid on in a reverse-eBay model. A companion vendor mobile application was developed to remotely report and track the job’s progress, from estimate through completion, strengthening manager/vendor relationships.

Force of Nature Branding and Website
Developed the identity and WordPress-driven acquisition website to launch a new adventure race concept developed around big wave surfing legend Laird Hamilton’s life experiences.

Beats by Dr. Dre Social Posts and Website Feature Content
For Beats by Dr. Dre we created a suite of visually stunning, highly sharable social content for Beats’ social channels resulting in hundreds of likes per post. We created direct response email and homepage slider feature panels supporting Graduation and Father’s Day product promotions driving positive online sales.

 

 

Role & Responsibilities
Passionately present winning creative ideas and new business pitches to c-suite clients; lead and manage the idea development lifecycle from brief to delivery; research and recommend new hires, employee evaluations, mentoring.

Day to Day
A typical week can encompass…
/ crafting brand stories, identity development
/ online media, direct response & social campaign ideation
/ ideation & art direction for 360 campaigns, photo and video shoots, digital executions, packaging, outdoor & print media
/ web & mobile ux & ia ideation & development

Clients
Beats by Dre, NFL, Intuit, TurboTax, Ace Hardware, Universal Technical Institute (UTI), and others.

Industries
Software, Consumer Electronics, Education, CPG, Beauty and others.

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Dailey // Digital Creative Director / ACD / SrAD

May 07 – April 12, West Hollywood CA

Highlights:

Proposed Mobile and Digital Strategy for Taco Bell
For Taco Bell and sister agency DraftFCB we proposed a new mobile application featuring group ordering, Instagram, Facebook and FourSquare social integration and day-parted promotional messaging. We also proposed real-time social-driven menu boards at Taco Bell’s restaurants and drive thrus, highlighting trending and most popular menu items by leveraging the brand’s 10 million+ Facebook and Twitter fans.

Honda Powersports Mobile Website
For Honda Powersports we took the nation’s #1 Japanese motorcycle OEM from web app to mobile app, freeing the consumer from the desktop to create an untethered, location-aware experience, while engaging Honda Powersports in a Mobile First way of thinking for future campaigns.

Honda Trip Planner Google Maps Application and Social Platform
For Honda Powersports, our team created a web app entitled Trip Planner, to interface with the GoldWing’s onboard navi/GPS functionality. The app leveraged Google Maps and layered on point to point trip planning functionality, along with POI recommendations from CitySearch.

Honda Powersports Website Redesign
For Honda Powersports our team created a brand new web presence. The web site, receiving over a million unique monthly visitors, had to support 2 model years of 50+ vehicles, from motorcycles to ATVs, targeted at a demographic spanning 16-65 year olds.

Honda Powersports Integrated Campaigns
Having TV, print and digital under one roof allowed for many integrated campaigns to be developed with brilliant creative thinking that spanned the three mediums.

Aspen Dental Web and Mobile Redesign
For Aspen Dental our team elevated the brand’s online presence, giving it a visual overhaul that was worthy of the nation’s largest dental chain. As part of the visual overhaul, the online appointment scheduling system was given a complete new UX and UI, outperforming the client’s established online appointment goals.

 

 

Role & Responsibilities
Passionately present winning ideas and new business pitches to c-suite clients, lead and oversee the idea development lifecycle from brief to delivery, IA & UX, art direct product tv & photoshoots, research and recommend new hires, employee evaluations, mentoring.

Day to Day
A typical week can encompass…
/ 
crafting brand stories, identity development
/ online media & social campaign ideation
/ ideation & art direction for 360 campaigns, photo and video shoots, digital executions, packaging, outdoor & print media
/ web & mobile ux, ia ideation & development

Clients
Honda Powersports, Dole, Ronzoni, Taco Bell, Princess Cruises, Aspen Dental

Industries
Automotive, Healthcare, CPG, Travel

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Entropy / Vimation // Sr Digital AD / AD

Oct 02 – Nov 06, Newport Beach CA

Highlights:

Corona del Mar Centennial Foundation Branding and Donor Ad Campaign & Collateral
For the non-profit Corona del Mar Centennial Foundation we developed a brand identity and image that embraced the Newport Beach community’s spirit and heritage.

The First Ever Interactive Video Platform
Vimation developed the first ever interactive video platform paving the way for consumers to purchase products directly through video through branded product integration.

 

 

Role & Responsibilities
Develop industry leading UI integrating the VIM® solution, develop the company’s brand image, create optimized Flash-based user experiences, create memorable idea-driven print ads

Clients
Active.com, Active Mail Order, TrendMicro, Lyon Properties, Corona del Mar Centennial Foundation, St. Jude Hospital

Industries
Retail, Technology, Real Estate, Healthcare

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Campbell Mithun // Designer

Oct 01 – Oct 02, Irvine CA

Role and Responsibility

Develop actionable, direct response creative that spanned OOH and print mediums.

 

 

Clients
Verizon Wireless, Time Warner Cable

Industries
Communications

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Pappas MacDonnell // Interactive Designer

Dec 97 – Jan 01, Southport CT

Role and Responsibilty

Designed, produced and maintained web sites and multimedia presentations from start to finish. Hand-coded websites and Macromedia Director-based presentations. Art directed photoshoots for print collateral.

 

 

Clients
GE Financial Services, People’s Bank, Pitney Bowes, Rail Europe, Taylor Made

Industries
Logistics, Travel, Sports Equipment, Financial Services

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