Aspen Dental Web and Mobile Redesign

// project role

Role & Responsibility

  • Creative Direction
  • Art Direction
  • Client Presentation

Meta

  • UI / UX
  • Digital
  • Web
  • Mobile

// project details

Challenge

Aspen Dental, the largest dental and denture services chain in the country with over 500 locations, quickly needed to update their web presence to align with a complete rebranding of all their brick and mortar dental offices.

Results

With a 45+ target demographic, the site had to be very easy to navigate with key emphasis placed on the usability of its appointment scheduling tool used by thousands of patients a month.

We completely revamped the website and scheduling tool’s UX and UI to make incremental improvements post launch surpassing established weekly appointment goals.

[spb_single_image image=”1020″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”] [divider type=”dotted” text=”Go to top” full_width=”no” width=”1/1″ el_position=”first last”]

AspenDental.com // MegaMenu & UI Elements

[spb_single_image image=”1022″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”] [divider type=”dotted” text=”Go to top” full_width=”no” width=”1/1″ el_position=”first last”]

AspenDental.com // Mobile-optimized Site

[spb_single_image image=”1024″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”] [divider type=”dotted” text=”Go to top” full_width=”no” width=”1/1″ el_position=”first last”]

AspenDental.com // Selected Screens

[spb_single_image image=”1030″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”] [spb_single_image image=”1028″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”]
[spb_single_image image=”1029″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”] [spb_single_image image=”1026″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”]