Beats by Dr. Dre Digital Campaign

// project role

Role & Responsibility

  • Creative Direction
  • Art Direction
  • Client Presentation

Meta

  • Branding+Identity
  • Digital
  • Web

// project details

Challenge

Beats By Dr. Dre quickly needed a social campaign to drive sales through compelling concepts that promoted engagement, click-through and purchase, specifically targeting Father’s Day and Graduation shoppers.

The social and companion email campaign had to balance a direct response strategy inciting action and still be visually in line with Beats’ high-end brand image.

Results

Over 2 days we developed dozens of sticky, highly sharable Facebook posts, email and companion .com homepage feature panels. These resulted in hundreds of likes and shares, and higher than average email open rate driving traffic to the .com site’s companion landing page for a complete end to end shopping experience.

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Father’s Day Focus // Homepage and Social Content

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Graduation Focus // Homepage and Social Content

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