Dole App and Web Redesign

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Role & Responsibility

  • Creative Direction
  • Art Direction
  • Client Presentation
  • Vendor Liaison

Meta

  • Online Media
  • Digital

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Challenge

Dole needed a new web strategy and redesign to help promote not only its enormous product offering, but also its wealth of knowledge and research derived from the Dole Institute.

Results

Using a portal approach paired with a tablet-friendly magazine-style layout, we developed an all-new look and feel for the web presence that struck a balance between product and healthy living information.

We also proposed a companion mobile app called “Healthy Plate” to help users meet their recommended daily intake of vitamins and minerals. Users could also challenge friends through a Facebook integration by setting weekly challenge goals.

Using the insight that moms sometimes give their phones to their child while shopping, we developed a kid version that unlocked fun matching games to help them learn about eating healthy in a fun way.

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