Force of Nature Identity and Website

// project role

Role & Responsibility

  • Creative Direction
  • Art Direction
  • Client Presentation

// project details

Challenge

A new adventure race concept was being developed around legendary big wave surfer Laird Hamilton’s unique training exercises and overall life philosophies. The race would include obstacles that would challenge not only your body and physicality, but also your mind and overall strengthen your competitive soul.

Results

We developed an identity and website that elevated using one’s mind, body & soul to conquer the adventure race that featured unique obstacles, never before seen. We helped develop these obstacles from idea to sketch to photo-real renderings, until a test course was built using the plans.

[spb_single_image image=”962″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”] [spb_single_image image=”964″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”] [spb_single_image image=”963″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”] [spb_single_image image=”965″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”] [divider type=”dotted” text=”Go to top” full_width=”no” width=”1/1″ el_position=”first last”]

Behind the Scenes // Obstacle Development

Slide background
Slide background
Slide background
Slide background
[spb_single_image image=”971″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/1″ el_position=”first last”] [divider type=”dotted” text=”Go to top” full_width=”no” width=”1/1″ el_position=”first last”]

Behind the Scenes // Idea Development

[spb_single_image image=”957″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/2″ el_position=”first”] [spb_single_image image=”956″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”no” link_target=”_self” width=”1/2″ el_position=”last”]