Garmatex Rebrand and Web Design

// project role

Role & Responsibility

  • Creative Direction
  • Art Direction
  • Client Presentation

Meta

  • Branding+Identity
  • Digital
  • Web

// project details

Challenge

Garmatex, a Vancouver-based textile technology company, came to us in need of a hipper, fresher look to attract top tier global brands to partner with.

Results

Using the insight that Garmatex enjoys solving highly challenging textile problems from their partners, we developed the tagline “The Power of X.” This line highlights the power behind the brand’s proprietary Fiberithm™ process as the solution.

Using striking photography with large, smartly written headlines gives the website a fresh, smart tone without being technical and bland.

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Behind the Scenes // Idea Development

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