Honda Powersports Redesign

Project Overview

Who
Honda Powersports needed a complete redesign to its website that featured over 50 vehicles spanning 2 model years.

3 years later, we would create the highly optimized mobile experience.

What
Qualitative Focus Groups based on User Personas
Navigation UX and UI design
Color System
Sitewide Art Direction

Color System

With a brand that has so many amazing vehicles, simplification is key. We decided on organizing the site by surface use, and then product type.

The colors within each section abstractly represent the surface or use, complimenting the photography nicely.

Street
Touring, Cruisers, Sport, Scooters

Offroad (Dirt)
Sport & Utility ATVs, Motocross, Dirtbikes

Water
Personal Watercraft