// project role

Role & Responsibility

  • Creative Direction
  • Art Direction
  • Client Presentation

Meta

  • Online Media
  • Digital
  • OOH

// project details

The Client

Universal Technical Institute (UTI), the largest auto, motorcycle, marine and diesel technician training school in the country with 10 campuses nationwide, partnered with us on a variety of internal and external facing marketing and acquisition campaigns.

Challenge & Results

For immediate acquisition needs we created a dynamic online media campaign to find out what triggered prospects to click become a lead. Using these iterative learnings we optimized the campaign and maximized CTR.

The recruiting department needed a revamped presentation tool for prospective students who lived too far away to make an in-person visit. The tool had to be visually rich and dynamic based on the recruiter’s organic conversation with the prospect. We proposed an HTML5-based online presentation tool that featured dynamic playlist-driven content and could be adjusted on the fly.

The marketing team at UTI needed an internal campaign targeted at graduating students to enroll in UTI’s Advanced Training program, representing the best of the best. We developed a visually rich presentation deck as well as an internal poster campaign advertising the program.

We were approached with a unique opportunity to reach prospects where they spent much of their time: the XBOX console. Realizing that we had a unique opportunity we proposed a Snap-On tool giveaway as the carrot to get prospects to enter XBOX’s unique Brand Experience ad unit and be enveloped by all things UTI.

UTI // “SPARK” Proposed Online Dynamic Presentation Tool

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